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Industry Tips

How to pitch your fashion brand

July 18, 2019 // 0 Comments

Love fashion and TV shows like CBC’s Dragon’s Den? You might want to check out this event. FGI Toronto is hosting a competition, The Pitch where five aspiring fashion designers have the opportunity to compete for a prize package worth $20,000 in services to help elevate their brand. I don’t know who the five designers are yet, but having judged an industry competition [...]

Tips for Emerging Designers: Lookbooks

January 13, 2014 // 0 Comments

One of the most important tools a designer needs to have is a lookbook. How that look book is shot can affect sales and media attention. I’ve seen many designers send me what they think is a lookbook when really they are actually campaign shots. What’s the difference? Oh, it’s a big one. A lookbook should be a series of images shot to showcase each outfit. Campaign images are created [...]

Words of Advice: How to Break Into the Fashion Industry

November 15, 2010 // 1 Comment

Sometimes I get emails from people wanting to know how I started in the business, how I got to where I am, and how they can break in the fashion industry. As much as I would love to meet with everyone who asks, I just don’t have the time. However, when I get asked a series of well-thought out questions and have a few moments, I’ll happily answer. Here are some great questions [...]