Designing Minds brings together Canada’s top names in fashion, entertainment, and philanthropy to raise funds for children and youth’s mental health

Over 50 fashion and accessory brands have come together with some of Canada’s most inspirational and notable names in entertainment, business, arts, and philanthropy to raise funds for Holland Bloorview Kids Rehabilitation Hospital and the New Start Foundation for Addiction and Mental Health through an online auction event, Designing Minds. The online auction will launch on Monday, April 26, and will run until Sunday, May 2, 2021, leading up to Mother’s Day weekend.

All proceeds from the auction will benefit and provide funding for initiatives and programs to support  child and youth mental health initiatives within each organization: Holland Bloorview’s Facing Your Fears program and the New Start Digital Youth Intensive Outpatient Program (IOP), which benefits youth across Canada.

 “The COVID-19 pandemic is having a severe impact on the well-being of children and youth—but for children and youth with disabilities, the risk of mental illness is 2 to 3 times more. And with many sources of mental health support—through schools, clinics and behaviour programs—disappearing, many families are turning to us for help,” says Sandra Hawken, CEO and President of Holland Bloorview Kids Rehabilitation Hospital Foundation.

The response from the fashion world has been so overwhelmingly positive and I am thrilled we can showcase our amazing Canadian talent. It’s an incredible opportunity to bring so many different artistic perspectives together to help raise funds for Canadian children and youth who are in desperate need of our support right now.”

Notable names who have each collaborated with one of Canada’s top fashion talents to design and create a limited-edition series of non-medical face masks include:

Participating Fashion and Jewellery brands include:

Adamar DiamondsANASTASSIA SEL JewelryAnu RainaBALESSABathing BelleCAITLIN POWERCat Janiga JewelryCatherine CurtisChloe Angus DesignChristopher PaunilConsiderate GoodsCorey MoranisDandi MaestreDavid DixonDavid Dunkley Fine MillineryDiana Coatsworth Designe3 KonceptEden PhillipaErin Tracy Bridal and Fine JewelleryFair Trade JewelleryFlux and Form JewelleryG. Sherman JewelsHandsome & LaceHello, COUTURE!JENNY BIRDJewels by Alan AndersonJordan de RuiterKaela KayLeah Alexandra JewelryLesley HamptonMANI JASSALMayana GeneviereMiriam BakerNARCESNiio Perkins DesignsOmi WoodsPamela Lauz JewelleryPeach BerzerkPenwarden JewelleryRebekah Price, Rebellious CloveRita TesolinRock ‘N KarmaRose & Co. JewelleryRVNGSALT. Fine JewelleryShelli OhStor by MargotStarkers by Dianna DiNobleSteven LejambeSuzanne Crudden JewelleryWhyte Couture, and ZOFF.

You can bid on pieces at as of 8:00 am ET on Monday, April 26, 2021, through until Sunday, May 2, 2021, at 3:00 pm ET. Special designer content, imagery of the pairings, and previews of the limited-edition collaborations will also be previewed on the event’s Instagram page @designing_minds.

Designing Minds has been made possible through the generous sponsorship of CIBC, Rogers Communications, Deloitte, and The Kit. Additional partners to be announced shortly. 

About Gail McInnes (320 Articles)
Originally from Glasgow, Scotland, Gail McInnes has made an indelible mark on the Canadian fashion and entertainment scenes; managing and guiding the careers of some of the country's most notable talents, including Lucian Matis, Hilary MacMillan, Stephen Amell (CW's Arrow), Natalie Brown (The Strain), Brad Goreski (E! Fashion Police), and more. Visit for more information or email

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