With a solid and loyal client base already in place, the award-winning Canadian beauty brand NIUCOCO™ is now expanding their portfolio of premium haircare products to include dry shampoo in a non-aerosol and refillable container. Following a soft industry launch late summer 2019, it is now the go-to for a select group of personalities, influencers, and beauty media who were introduced to the new product at an intimate media launch and during the exclusive celebrity styling suite The Salon at Stylist Box during the Toronto International Film Festival.
NIUCOCO™ Non-Aerosol Dry Shampoo Mister ($29) cleanses and revives hair with its custom-blend of natural, green-rated powders that absorb oils, remove dirt, and leave hair with a light coconut scent with no powder build-up, making it perfect for all hair types.
Packaged in an aerosol-free bottle, the formula is made with 100% natural ingredients and incorporates kaolin clay, a gentle clay that absorbs excess oil and is high in silica content, which can help to increase circulation in the scalp, promoting scalp health. It also contains aloe vera gel – that can help soothe and moisturize the scalp, and coconut milk powder -which is rich in protein and aids in enhancing the health and natural sheen of the hair.
“We are so thrilled to bring our dry shampoo to the marketplace,” says Chief Scientist Yasmine Ishmael, “As an independent Canadian beauty company, our growth has been fully dependent on the loyalty of our customers and these new products were formulated specifically with them in mind. We at NIUCOCO™ cannot wait for everyone to fall in love with our formulations as much as we have.”
NIUCOCO Inc., a Canadian-based company, launched its natural, luxury hair care line in December 2015. When the team behind the brand discovered a unique form of coconut oil in 2014, they knew they had something special on their hands. With this unrefined, cold-pressed, raw, extra virgin coconut oil, they set their sights on making their mark in an industry where consumers are demanding transparency without compromising on results and created their line of premium hair care products.
NIUCOCO™ is driven by a commitment to using the highest quality of coconut oil while delivering salon-grade performance and boasting formulated products that are safe to use every day while addressing the problems of dry and brittle hair through the use of botanically-derived ingredients.
The use of coconut oil and its many benefits have been documented over many decades and by many cultures, allowing NIUCOCO™ to focus the last two years on product research, brand creation, and corporate strategy development. Their official launch saw an introduction of 3 products – a shampoo, conditioner and serum, and most recently their non-aerosol dry shampoo and dry shampoo refill packs.
As the richest natural source of fatty acid with antibacterial and antimicrobial properties, coconut oil’s structure allows it to penetrate hair in ways that other oils are not able to, which is why some people notice amazing results relatively quickly when using coconut oil for hair. Lauric acid is naturally occurring in breastmilk as well and is supportive of hormone health and cellular health. This beneficial property of coconut oil is also one of the reasons it can help prevent protein loss in hair for some people.
NIUCOCO™’s products are verified and rated “0” by Think Dirty®, the most favourable score for the popular beauty, cosmetic, and personal care ingredient rating app. NIUCOCO™ is also registered with PETA and CCIC committed to complying with animal rights standards, sustainable sourcing, and production, and all products are free of parabens, phthalates, sulfates, artificial fragrances, and colors. They are 100% vegan, gluten-free, cruelty-free, and fair trade.
Since its launch, NIUCOCO™ received accolades from a number of publications and notable mentions such as ELLE Quebec, Global News, Boca Life, Bestproducts.com, for the quality of the products, the results, and social consciousness. MSN Lifestyle ranked NIUCOCO™’s Hydrating Shampoo as one of the “100 Most Buzzed-About Beauty Products”. In 2019, NIUCOCO™ was voted Best Organic Hair Care by Canadian Business Awards.