Curvy babes rejoice! Your favourite Canadian vegan womenswear brand Hilary MacMillan officially announced the extending of her sizes for Spring/Summer 2020 which will see select pieces available up to 4X and dress size 22! Famed for her range of feminist-themed varsity jackets – which have been available up to 4X for the past year – the designer is heeding the demand for extended sizing in her seasonal offerings.
Photo credit: Ted Belton Photography
“It was always our goal to expand our sizing range,” says Creative Director and Founder Hilary MacMillan, “As an independent fashion brand, the timing had to be right and the consumer demand had to be there for it to be successful. With the popularity of our feminist jackets globally – which go up to a size 4X – combined with the many requests we received over the past year to extend our sizes for our seasonal collections, we decided the time was now. We couldn’t be any more proud to extend our size range up to 22 and 4X for Spring/Summer 2020.”
While many international fashion brands are slowly working their way into the plus market, it is riskier and costly for smaller, independent fashion brands to develop a wider size range, but Hilary MacMillan is confident with her in-depth market research and customer base the expansion of her sizes will be a huge hit with stylish women across North American and beyond.
The public will have the opportunity to pre-order the SS20 collection from mid-August until September 18 at hilarymacmillan.com. The collection will be available for sale as of March 1, 2020. Hilary MacMillan will also show her Spring/Summer 2020 collection on the runway at Toronto Fashion Week® on Tuesday, September 3 at 8pm. Read more about her journey in this great interview on the TFW official website.
Hilary MacMillan is a contemporary, Canadian and cruelty-free womenswear brand. The self-titled brand was founded in 2013 with a focus on offering a breadth of styles at accessible price points. Hilary MacMillan apparel is for the adventurous and fashion aware woman who likes bold prints and inspired fabrics, which make fashion effortlessly conscientious. As of their SS19 collection, Hilary MacMillan has phased out all silks and wools to proudly become a completely cruelty-free womenswear brand.
15% of all retail sales from the FEMINIST CAPSULE are donated to Up With Women a growing registered charity dedicated to helping recently homeless and at-risk women to build sustainable, prosperous careers and businesses with the aim of permanently exiting poverty. Up With Women clients undergo a year-long intensive program of career and entrepreneurship-based one-on-one customized coaching, in-depth personality and emotional assessment tools, group-support sessions, and soft-skills development.
Hilary MacMillan retails between $80 – $425 CDN and is available in select Hudson’s Bay stores and boutiques across North America as well as online at hilarymacmillan.com. Follow the brand on Instagram at @hilarymacmillan.