Oh Canada! We Style En Masse For Thee

While prepping my own wardrobe for this week’s LG Fashion Week and being sure I set aside as much of my Canadian designer items as possible, I got to thinking that I really need to fill my wardrobe with more Canadian brands. While the majority of my jewellery is from Canadian designers, a lot of my clothing tends to be a mish-mash of items from H&M and Winners, mixed in with some vintage finds. The Canadian designers I do own tend to be more “special occasion” dresses – perfect for an event like Fashion Week. This is something I need to change, and I’m now on a mission to fill my wardrobe with more day-to-day Canadian goods as possible.

Have you ever taken a look to see how much of your wardrobe is Canadian designed or even better, made in Canada? Not just from independent designers, but what about Canadian retailers like Danier, Le Chateau, Joe Fresh, Roots, Jacob, etc? (I’ll give you a moment to sort through your wardrobe and come back…)

Supporting our talented designers starts with educating the consumer on who the Canadian brands are and by inducing a national pride of wearing Canadian. FLARE Magazine is on the right track with their Wear Canada Day tomorrow.

On Tuesday, March 29, FLARE will be celebrating Canadian fashion talent with Wear Canada Day. We’ll be at Toronto’s LG Fashion Week sporting our best Canadian duds, and we want you to get in on the action too.

The team will be at Heritage Court snapping photos and quizzing show-goers on their Fashion Week looks. Put on your favourite homegrown threads and find us at the shows. We’ll be posting the best street style looks featuring Canadian items on our website.

If you’re not going to Fashion Week, you can still participate. Head to and upload a photo of yourself wearing Canadian fashion to our fan photo gallery–don’t forget to tell us what you’re wearing!–and we’ll feature our favourite looks on

While I applaud and celebrate an initiative like this, we should try and incorporate wearing Canadian every day. It’s a challenge to myself and I hope you’ll follow.

Which Canadian designers will you wearing tomorrow?

About Gail McInnes (320 Articles)
Originally from Glasgow, Scotland, Gail McInnes has made an indelible mark on the Canadian fashion and entertainment scenes; managing and guiding the careers of some of the country's most notable talents, including Lucian Matis, Hilary MacMillan, Stephen Amell (CW's Arrow), Natalie Brown (The Strain), Brad Goreski (E! Fashion Police), and more. Visit for more information or email

2 Comments on Oh Canada! We Style En Masse For Thee

  1. Good question, Gail. I’ve found myself leaning towards Canadian designers recently. A lot has to do with repeated exposure to them (which I consider myself very fortunate to have that opportunity.). I took a quick tour of my closet and found the following:

    Le Chateau
    Arthur Mendonca
    Joe Fresh
    Pink Tartan
    Andy The-An
    David Dixon
    Jessica Jensen

    Hmm.. quite a few there. I hope to add more because all my pieces are beautiful, colourful and they make me incredibly happy as I wear them.

    A lot of the designer pieces I did get on sale or at consignment stores but even at those prices if they weren’t made well I wouldn’t have bought them.

  2. Great list Renee! Thanks for sharing.

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