“This… stuff? Oh… ok. I see, you think this has nothing to do with you.”

One of my all-time favourite movie scenes and quotes which perfectly breaks down how the fashion industry affects everyone.

“This… stuff? Oh… ok. I see, you think this has nothing to do with you. You go to your closet and you select out, oh I don’t know, that lumpy blue sweater, for instance, because you’re trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don’t know is that that sweater is not just blue, it’s not turquoise, it’s not lapis, it’s actually cerulean.

You’re also blindly unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves St. Laurent, wasn’t it, who showed cerulean military jackets? And then cerulean quickly showed up in the collections of eight different designers. Then it filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin.

However, that blue represents millions of dollars and countless jobs and so it’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweater that was selected for you by the people in this room. From a pile of stuff.” – Miranda Priestly, The Devil Wears Prada.

About Gail McInnes (320 Articles)
Originally from Glasgow, Scotland, Gail McInnes has made an indelible mark on the Canadian fashion and entertainment scenes; managing and guiding the careers of some of the country's most notable talents, including Lucian Matis, Hilary MacMillan, Stephen Amell (CW's Arrow), Natalie Brown (The Strain), Brad Goreski (E! Fashion Police), and more. Visit for more information or email

4 Comments on “This… stuff? Oh… ok. I see, you think this has nothing to do with you.”

  1. That’s pretty much my all-time favourite quote about fashion and the industry too. It was the best line in the movie — was it in the book? (I couldn’t get through the book.) I sometimes want to yell it at people who disparage fashion as nothing more than vanity and frivolity. It has its peccadillos, but it’s vital.

  2. I agree wholeheartedly!!! People see the final ad in the magazine or hear about the runways shows, don’t get that colour forecasters are picking colours up to 4 years in advance, that tons of people are making prints and patterns, designers are plowing throung paper and pen to kick out designs for approvals and that might be a year before the designer makes it happen! So by the time you head to your imitation store and pay a mere $30 for a knock off people have been working hard to get it out there! 🙂

  3. Janine – I don’t remember it being in the book, but it’s been ages since I first read it.

  4. QouteIt AtLeastGetItRight // February 20, 2020 at 7:31 pm //

    BLITHELY, not blindly!

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