Media Training For Creative Types

I know how intimidating it is to try to be yourself when you have a microphone in your face and a camera with a bright light staring at you. Afterwards, I sometimes think back going, “Oh, I could have said this…” or “I wish I hadn’t said that…” or “I could have expressed that thought clearer.” Being interviewed, especially on camera is a skill that you learn over time.

I remember the first time I was interviewed on camera back in the beginning of my career – I was calm at first until they asked a question that had me frantically racking my brain for a great answer. I couldn’t, and I ended up just rambling . Luckily, it wasn’t live and it obviously hit the editing floor.

Television editors are looking for great sound bites (succinct quotes) to use when they are putting together their piece for air. All you need is a little confidence, experience,  or a little training to make sure you can get yourself on air.

If you think you need a little brush up, there is a media training seminar coming up on Thursday, April 1st at 6:00pm covering media skills training presented by Ian Capstick and Jaime Woo. Ian is a seasoned media coach and former political spokesperson and Jaime is well-versed on the social aspect of media. They will be giving lots of practical advice and hands-on tips – great for anyone who may be interviewed by the media, especially fashion designers or anyone in the spotlight.

Great communication skills are a key to success. As a creative person, you are well-versed in ideas, but do you know how to present them effectively to media? And, have you thought about the best way to harness the power of social media to share your work?

Presented by Ian Capstick of MediaStyle and Jaime Woo, this workshop is the most hands-on, interactive and cost-effective way to ensure you understand the fundamentals of media relations in both traditional and social media.

Created for creatives, entrepreneurs, and nonprofits ready to take the spotlight – this training provides real-world tools for action.

It is a ticketed event, so please register here:

About Gail McInnes (320 Articles)
Originally from Glasgow, Scotland, Gail McInnes has made an indelible mark on the Canadian fashion and entertainment scenes; managing and guiding the careers of some of the country's most notable talents, including Lucian Matis, Hilary MacMillan, Stephen Amell (CW's Arrow), Natalie Brown (The Strain), Brad Goreski (E! Fashion Police), and more. Visit for more information or email

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