The Man Your Man Could Smell Like

Talk about a genius rebranding campaign! Old Spice’s recent commercial, “The Man Your Man Could Smell Like” is one of the best commericals I’ve seen in the longest time. It’s that magic combination of imaginative writing, fantastic casting, and an incredibly strong creative team. And it was filmed all in one shot! True brilliance.

Here it is for those who haven’t seen it yet (for shame!):

As much as I do love the ad, Old Spice, to me, is more like “the man my dad used to smell like.” And because of that, I’ll pass on my man smelling like “the man my man could smell like”, but I’ll gladly take the tickets to “that thing I like”  have have them turn into diamonds.

About Gail McInnes (320 Articles)
Originally from Glasgow, Scotland, Gail McInnes has made an indelible mark on the Canadian fashion and entertainment scenes; managing and guiding the careers of some of the country's most notable talents, including Lucian Matis, Hilary MacMillan, Stephen Amell (CW's Arrow), Natalie Brown (The Strain), Brad Goreski (E! Fashion Police), and more. Visit for more information or email

1 Comment on The Man Your Man Could Smell Like

  1. I love this ad. It’s been running like mad in the US, and it most certainly caught my eye. I will be honest, I did pick up some old spice at Wal Mart on my last trip! I find it to be brilliant and so smart!

    Matthew Morgan

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