Talk about a genius rebranding campaign! Old Spice’s recent commercial, “The Man Your Man Could Smell Like” is one of the best commericals I’ve seen in the longest time. It’s that magic combination of imaginative writing, fantastic casting, and an incredibly strong creative team. And it was filmed all in one shot! True brilliance.
Here it is for those who haven’t seen it yet (for shame!):
As much as I do love the ad, Old Spice, to me, is more like “the man my dad used to smell like.” And because of that, I’ll pass on my man smelling like “the man my man could smell like”, but I’ll gladly take the tickets to “that thing I like” have have them turn into diamonds.