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Magnet On The Red Carpet

October 18, 2010

During the Toronto International Film Festival (TIFF) Magnet Creative did a little red carpet publicity with Triarc Events and Chatelaine Magazine for the official after parties for a number of buzzed about movies.

Here’s a breakdown of some the events we worked on:


  • The Location: Brant House
  • The Names: Clive Owen, Catherine Keener, David Schwimmer, Liana Liberato
  • The Coverage: NotableTV
  • The Highlights: Clive Owen – of course! He was quite the dapper gentleman.

Casino Jack

  • The Location: Brant House
  • The Names: Kevin Spacey
  • The Coverage: The Globe & Mail

Beautiful Boy

  • The Location: Cheval
  • The Names: Michael Sheen, James Franco, Rachel McAdams
  • The Coverage: Lainey Gossip, National Post, Toronto Life
  • The Highlights: Doing an impromtu interview for Chatelaine with Michael Sheen (he’s lovely), having one of my favourite actors, Rachel McAdams brush ever so lightly past me in the crowded patio


  • The Location: Brant House
  • The Names: Jackson Rathbone, 100 Monkeys, Andrew Garfield
  • The Coverage: Toronto Star
  • The Highlights: Twilight sighting #2 of TIFF, seeing the new Spiderman in person

Janie Jones

  • The Location: The Horseshoe Tavern
  • The Names: Abigail Breslin, Harvey Weinstein, Patrick Watson, and Gemma Hayes
  • The Coverage: Toronto Life, FASHION Magazine, The Globe & Mail, She Does The City
  • The Highlights: Greeting movie mogul and Halston owner, Harvey Weinstein at the door; performances by Abigail Breslin and Patrick Watson

The Beginning To Endings

The Location: Urban Amish
The Stars: Harvey Keitel, Jason Jones, Trisha Helfer, and local starlett Natalie Brown (who I adore)
The Coverage: Toronto Life, The Compendium Daily,
The Highlights: Harvey Keitel sharing a “good evening ladies” with myself and Jeri Brown of Media Profile; a hilarious interaction with The Daily Show’s Jason Jones when I offered to hold his drink while eTalk interviewed him; Trisha Helfer’s absolute wonderfulness.

I had an amazing time working alongside the awesome PJ Tarasuk, Melanie Bozzo and Dana Fields. Thank you for making this year’s TIFF the most memorable. Also a big thank you to our magnetic team: Nadia Ali, Jannina Wroblewski, Stephanie Fusco, Trish Hoang, and Melissa Gagne – we couldn’t have done it without you!

‘Till next September…

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